Pennzoil - The Last Viper
Sometimes you have incredible assets that are just being misused: iconic cars, in iconic performances, without anything behind it. That's the perfect occasion for the storytellers in us to rise up. Turn four "one-off" commercials into a short film series following the adventures (and stunts) of a vigilante driver. Creating a successful campaign and a story where there was only supposed to be ads about motor oil. And we start with a farewell to an American classic.
Cannes Lions - Shortlist
LIAA - Gold
Clios - Silver and Bronze
Production took several months of study in search for the best possible stunts to be used in the film. The case study of this research is below: